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Building a website can be overwhelming, here are some design tips to help keep you on the right path (or is that web?)

— Designing a Frames-based web site

Frames may make the job of maintaining a big web site easy, but search engines hate them. Most search engines cannot find their way through them and end up indexing only the home page. Lose your frames right away. You will start getting positive improvements the moment you redesign your site without frames.

— Having an all-Flash or graphic-only home page

This is another classic mistake. Many designers design web site home pages like brochures. A beautiful cover which has to be opened to read. But on the Internet every click takes away some prospects. Did they click your ENTER button or the Back button? Search engines need content to index. If you don’t have words on the home page and only a Flash movie or an animated graphic, how will the search engines know what you do?

— Not having a good title

A good title is critical for getting good search engine positions and the most vital thing — the click-through. With the title, you are always walking a tightrope. You need a title with your most important keyword near the beginning but it should still appeal to the human reading the results.

— Hosting your site with a FREE host

Don’t do it. It takes away all your credibility. Most of the search engines don’t even index web sites on free hosts. Even if they do, they rank them quite low.

— Stuffing lots of keywords in the keywords tag

Do you have a keywords tag that lists all the words related to your product in a big long series? This is a certain recipe to invite negative points. Put only the 2-3 most important keywords in there. Here’s a quick test - don’t put any term in the keyword tag if it doesn’t appear at least once in the body copy.

— Not having any outgoing links

Do you know why the Internet is called the Web? Because the web sites link to each other. If you only have incoming links and no outbound links, it’s not appreciated by the search engines as it violates the basic structure of the Web. Because some people try to conserve PageRank (a proprietary index used by Google to measure link popularity), they avoid having any outbound links. This is one big myth. You can get very good points if you have some outbound links with keyword-rich anchor text and preferably keyword-rich target URL also.

— Insisting on session variables and cookies to show information

Session variables are used extensively by ecommerce-enabled sites. This is to trace the path used by the visitor. Shopping cart and various other applications also benefit by using session variables. However it should be possible to visit the various information related and sales pages without needing to have session variables. Since search engine spiders don’t index cookies, they can’t index your pages properly if the navigation requires cookies and session variables.

— Regularly submitting your site to the search engines

“We will submit your site to the top 250,000 search engines every month for only $29.95.” Who has not seen these ads or received Spam with similar messages? And which are those 250,000 search engines? There are only a handful of top search engines worth bothering about. For some sites if you resubmit while you are waiting to be indexed, you entry is pushed to the end of the queue. So you can resubmit regularly and never get indexed!

— Optimizing for more than 2 or 3 search terms

It is virtually impossible to optimize a page for more than 2-3 keywords without diluting everything. Don’t try to work on more than 3 phrases on one page. Split. Get similar phrases together and work on those in this page. Take 2 or 3 out of the other phrases and develop a new page with entirely new copy. Remember, you cannot just copy the same page and squeeze these new phrases in there. It will look very funny to the visitor.

Author: http://www.JamesBurchill.com - James is a freelance writer and consultant

Spyware has lots of side effects on the computer system. The major drawback is the deceleration of the computer system. This effect continues until the antispyware cleans the spyware. If individuals browse the internet for a longer period, there are possibilities of downloading some sorts of spyware into the PC, although accidentally. For this reason, the analysts known as spyware, arises without the knowledge of a user. It is legal software, since it gets downloaded in a computer system with the user’s permission. Keyloggers usually show what applications were used on the controlled computer what sites a child visited and what he actually wrote to his online pals.

The list I just gave you earlier is getting longer and longer and longer. As the spyware fighters get better, the hackers try harder and harder. Making new software to attack different parts of any system made on earth. Just when we thought that XP was locked down, they restarted their attack on Win2k. And they haven’t exactly given up on the other versions of Windows that older computers are using still today. Now no computer is safe any more as people got lulled into thinking that older computers were forgotten. Data loggers, key loggers are just a few programs which harvest info from your computer. Winclear is the only program created specially to auto remove such spywares. Most probably right now when you’re reading this there’s some nasty file inside your Windows system doing its job. That is why every computer owner needs winclear.

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If you really want close monitoring, you need to buy computer spy software that will offer you maximum protection and utmost data gathering capabilities. A computer monitoring program that has been featured and recommended by several news agencies across the country is PC Pandora. This spy software records keystrokes, chats, emails, screen content, programs used, and website revisited. Winclear is the only software which is capable of removing keylogger programs. Generally the information there is safe because it is non-executable text files. Winclear has been the industry leader in fighting keyloggers for the last 8 years.

Winclear:
Still I lost so much valuable data from the malware I was looking for something better. That is the reason why you need Winclear installed onto your computer. Predators seek children whose schedules mesh with their own children who are online most days during a consistent time frame. Protect your computer security by using Winclear! More about Winclear here: Winclear Review.

Designing a website specifically designed to sell your product is an essential part of your success. Everything within your website should have one specific purpose — getting your visitor to take action.

Creating a professional website specifically designed to sell will take a great deal of time and effort, as there is much more to take into consideration than just the design. You must look at a much broader picture and plan each step very carefully.

Every part of your website must be strategically designed, from your overall design to your sales copy; each will play a very important role. Your visitor’s first impression will almost instantly determine whether or not you’re going to make a sale.

Your website should be simple in design with the navigational links placed at the top, left or right side of the page. It should be designed in standard HTML with no Flash or fancy plug-ins and very few graphics. Unless your graphics specifically pertain to your product or enhance your site, you probably shouldn’t include them. Your site should load very quickly and each additional graphic will add additional load time. In addition, there should be no banners or outside links of any kind — nothing that will distract your visitor’s attention.

You must specifically design your website to rank high in the Search Engines. This involves much more than just including META tags. Your design, text, title and image alt tags all play a very important role in determining how your website will rank.

Title - Your “Title” should contain your most important keyword or keyword phrase that you think potential visitors will use when performing a search. Instead of capitalizing the first letter, type it in lowercase, as most people type in all lowercase letters when searching.

Description - Your description should contain your most important keywords and describe your product in detail. You want your potential visitors to know exactly what you’re offering. Your description should be less than 200 characters.

Keywords - Select the most appropriate keyword and keyword phrases, in different variations, that you feel your potential visitors will use when performing a search. The more targeted the better.

You can find a variety of tools to assist you in creating an effective list of keywords here: http://www.jimtools.com

You can also download a great little freeware program called, GoodKeywords http://www.goodkeywords.com. This program will assist you in developing a list of targeted keywords for your website. In addition, it also includes a site popularity tool that enables you to check your site’s popularity.

Heading tags - Search Engines pay close attention to the text displayed within the “Heading” tags. Place your most important keyword phrase within a “Heading” tag.

Graphic Alt tags - Place a readable sentence containing your keyword phrases within your graphic “Alt” tags.

Text - All of your keywords and keyword phrases should appear throughout your text. If any of the keywords you placed within your META tags do not appear within your text, the Search Engines will ignore them. Your keyword phrases should appear at least three times within your text, but no more than seven.

Another consideration of great importance is the use of “Tables.” If you’d like to set up your website using tables, try to place your “Heading” text above your “Table” code. If this isn’t possible, make sure you include your keyword phrases within your top left “Table cell” to assist you in ranking higher in the Search Engines.

One final note, always place your most important information above the fold of your web page. This is the top portion of your web page that is visible when your page is first loaded, without scrolling. This is the most important part of your entire page — use it wisely.

Your website is your product’s storefront and will play a very important roll in determining your success. Take your time and do your homework before you begin. You may be pleasantly surprised with the outcome.

Copyright © Shelley Lowery

About the Author:

Shelley Lowery is the author of the acclaimed web design course, “Web Design Mastery” (www.webdesignmastery.com) and “eBook Starter - Give Your eBooks the look and feel of a REAL book” (www.ebookstarter.com)

Visit www.Web-Source.net to sign up for a complimentary subscription to eTips and receive a copy of Shelley’s acclaimed ebook, “Killer Internet Marketing Strategies.”

You have permission to publish this article electronically, in print, in your ebook, or on your web site, free of charge, as long as the author bylines are included.

Searching for affordable domain hosting for your personal or business website needs could get confusing. There are so many plans to choose from, and plans are offered from so many companies. While it is often thought you need to pay more for quality hosting, this is not necessarily the case. By knowing exactly which features you need for your website, you will find that using the cheaper providers will fulfill your needs for much less money.

Many companies will offer the same or similar packages for less, offering a more affordable domain hosting service. When you pay more you probably are just paying for the name of the company. While companies such as GoDaddy.com offer site hosting with 5GB of disk space for only $3.95 per month, other companies such as SBC Yahoo! are charging $11.95 per month for the same plan features. Both remain affordable, though SBC Yahoo! is an established company and able to charge more for their services. GoDaddy.com is a relatively new start-up venture, though their services are no less reliable.

For a small, personal website, cheaper is the way to go, as fewer features will be needed. However, for a large-scale business site, spending a few extra dollars will provide you with the options you will need in the long term. Just remember that when searching for an affordable domain hosting service, comparing plans is extremely important. By knowing exactly what each plan offers you pay only for the services you need and avoid paying for features that you simply won’t use.

Affordable Domain Hosting Information is Provided By The Good People at www.best-web-hosts.net

There was a time when photocopying is something you do not
consider an option for your printing materials. That you would
rather have them printed and spend more money in order to have a
presentable print result. It cannot be denied though that
copiers are getting more sophisticated and going digital as time
goes on. This development is indeed creating a thin line between
photocopying and printing.

In photocopying, especially digital photocopying, a fast
turnaround is given not only in large quantities but also in
smaller ones. Copy shops now have more machines ready to cater
to the copying needs that people require. This saves their
customers the trouble of waiting in line and wasting a lot of
their precious time. Besides that, preparations are not anymore
needed as digital copiers are always ready for the next copy
job. Money wise, fixed and affordable prices are associated with
the amount of copies the customers may wish to have. This makes
copying more ideal for lower quantities than for larger
quantities.

In printing, on the other hand, a printing job will take longer
because of the pre-press preparation that should be done
initially. Direct-to-plate printing could have done the printing
job faster but only a few printing companies offers this kind of
service now. If people choose this printing type, they would
have to wait for the others who may want to have the same
service. The customers can get the best quality in prints that
the company can offer using their sophisticated tools. The money
you pay for is justified by the best result you will get.

Comparing these two in terms of quality, printing wins hands
down. You would not be able to get the same or even close to the
quality of printing in copying. You can have a variety of paper
stocks to choose from that will best suit your printing needs.
The cost is the downside though. Printing is much more expensive
and only the people with enough budgets can afford having them
done this way.

Photocopying, obviously, is cheaper. If time is a consideration
and not the quality, this is how you should go about reproducing
your project. Also best for small amounts and budget-conscious
people.

Printing and photocopying have their advantages and
disadvantages that can be likewise compatible to what suits the
needs of their customers. It will all sum depending on the
different needs that different people have. Knowing these facts
would surely help them decide which is best for their printing
needs.

For comments and inquiries about the article visit
http://www.uprinting.com

Most of us know that we need to advertise our products and our services, some of us still believe we are too small to invest in a advertising campaign. Now while a full-fledged marketing effort may be too much for your operation, it is however crucial to your success that you are involved in some kind of marketing activities. While putting a few strategies into action will make a big difference to your business and will certainly help in reaching your intended audience. However, if you do not spread the word about your business, no one will know you are there.

If you don’t create a successful strategy for marketing your business, you can’t build a profitable online business. It’s therefore imperative to drive thousands of visitors to your web site, then convert them to paying customers.

How do you accomplish this?

Market With Consistency

Set up a clear marketing plan for your web site and stick to it. It is the foundation of your business.

Use Several Marketing Strategies

Do not put all your eggs into one basket by only depending on one marketing strategy. Just look at the latest Google update in which many commercial web sites which once had top rankings, dropped out of existence, instantly losing valuable sales.

By creating more than one strategy to market your web site, you can see which one works the best by attracting the most visitors.

Test Marketing

Continually test all your web site marketing strategies to see which one works the best. Eliminate those that are not profitable.

In addition to optimizing your web site and making sure the content you have included is interesting and valuable, your goal is to make sure that others can benefit from your services and products. But since your services or products are not necessarily for everyone, it doesn’t make sense to promote a business to those who will probably never use it.

1. Email Course or Tutorial

Set up an autoresponder that will deliver quality information over a period of seven days. This means you have multiple chances of contacting your visitor and to promote your product or service at the same time.

2. Create a Newsletter

Most folks don’t buy from you immediately but need to be contacted several times to put them in the buying mood. Place a subscription box on every page of your web site. Send out your newsletter every two weeks to keep in touch with your subscribers. Be sure to include original content along with new products you wish to introduce to them.

3. Word of Mouth

To help in making sure that word of mouth is included in your marketing efforts, each time you work with a client, ask if you can use them as a reference, especially if they’ve been happy with your services. Even better is obtaining a testimonial to include on your site. Personally, when clients comment favorably in response to something I’ve written, I immediately ask for permission to post their comments on my site. I then include a link to the client’s web site so that we each gain in the process.

4. Gaining Access to the Right Audience

If you’re not sure how to target in on the right audience, think about your area of expertise, the type of person you want to attract and where your own specialty lies. If you prefer providing your services to a large company, promote your products to a few major organizations. If you prefer working with the small to midsize company, focus in on the smaller companies.

5. A Powerful Article

There is nothing more effective than a powerful article. Almost every type of business has something to teach therefore coming up with an article is not difficult. Some people think that it’s all been said before, believing they have nothing new to offer, but I absolutely disagree. We each have something of value to share with other people therefore it’s only a matter of coming up with a unique way of saying it and running with the idea. Be daring and share something no one else knows about or present it in a way it’s never been said before. Pay particular attention to your experiences and before long you’ll have great ideas to write about. Articles are the perfect way of drawing attention to your web site, business, product and yourself.

6. Website Page Content

Spread your best keywords throughout the content of your pages. Include keywords in your H1 tag (main title) and H2, H3 tags (subheadings) as well as in the hyperlinks on your site and/or in outgoing links.

7. Networking with Others!

Are you making the most out of every networking opportunity whether it’s at a meeting, at an informal gathering or during a brief presentation? If you’ve developed good rapport with someone on line, don’t be afraid to ask for some support. You can usually read between the lines and tell if someone is open to your requests.

8. Pay per click (PPC) search engines

If you wish to generate traffic to your web site immediately, set up a Google Adwords or Overture campaign.

9. Your Presentation & Marketing Collaterals!

As you give thought to the methods that you plan on using for marketing your services don’t be timid about trying something unique and certainly don’t bypass inexpensive ways of promoting yourself. Continuously evaluate, test and refine your web site marketing strategies so that you can apply them to any product. These are the keys to building a successful marketing business.

About The Author

Van Tony Free, III has been in education for over thirty years and loves to write and publish in his spare time. He has a number of web sites in number one positions on Google and other search engines. Visit his site to find out how he became a successful home Internet Business Owner http://www.freehomebusinessopportunities.net or http://www.free-work-at-home.net

vtfreeiii@knology.net

Are you looking for some inside information on SEO? Here’s an
up-to-date report from SEO experts who should know.

A ‘Page Rank’ is a number Google gives to a web page that
represents how important Google thinks the page is on the web.
When one page links to another, Google considers it to be
effectively casting a vote for the other page. The more ‘votes’
there are for a page across the whole web, the more important
that page must be. But that’s quite an assumption, isn’t it?

The importance of the page that is casting the vote determines
how important the vote itself really is, meaning in Google
calculations a page’s importance comes from the votes cast for
it. These votes are then taken into account when the page is
ranked.

As a general rule of thumb, Google Page Ranks along with Alexa
ratings are the best indicators of how well your SEO work has
been going. Granted, the ranking that you appear in on the
results for your most important key words is the real indicator,
but a strong Google Page Rank will help to boost this position
substantially. The more links that you have pointing at your
site, the better off you are. That’s a basic rule that will
apply throughout your SEO operations.

Page Rank matters because it’s one of the most influential
factors that determine a page’s ranking in Google’s search
results. If you want to have good Page Rank, you’d better make
sure people are linking to your site.

Well, don’t jump the gun and try to get your site linked from
everywhere you can, because Google doesn’t count every link.
They have started filter out links from known ‘link farms’
(sites that are nothing but big lists of links), and being
linked to or from these kinds of sites will get you penalized by
Google. Be careful out there. They have also implemented a new
relevance calculator that (true to its name) tries to determine
how relevant the links into and out of your site are. The most
important factor here is that Google considers long lasting
links as more meaningful than a recently published link.

The best way to increase your page rank is to contact people
with relevant and complementary content (that is, content that
does not compete with your own but that enhances it). These
links are most likely to last and they will not only increase
your Google Page Rank, but they will also provide relevant hits
via the links themselves.

The more authentic information about SEO you know, the more
likely people are to consider you a SEO expert. Read on for even
more SEO facts that you can share.

How is PageRank Calculated?

Google calculates the PageRank PR of all pages it indexes,
taking into account all the links to and from each site. When a
page ‘votes’ for other pages by linking to them, it shares out
some of its PageRank value amongst these pages.

This algorithm means that a link to your site from a page with
PR4 (i.e. a Page Rank of 4) and five outbound links would be
worth more than a link from a page with PR8 and a hundred
outbound links. It’s not just the Page Rank of the page that’s
important, but also the number of links it has.

The more links there are on a page, the less Page Rank value
your page receives from them. You should also remember that it
takes progressively more Page Rank to move up a level. It is
generally pretty easy to achieve a Page Rank of three. Once you
achieve a Page Rank of four, your site is getting formidable.
Increasing past this mark may prove difficult and will require
very important content. Reaching 8+ is very difficult. These
ranks are usually reserved for sites that are crucial for the
functionality of the internet.

Each time you add a link, or a page that links to you adds a
link, you run the risk of lowering your PageRank. Make sure that
you have as few links as possible, and so do any sites that are
associated with you.

Google repeats its PageRank calculatons many times at each
update, and each time the calculation is made it gets more
likely to be accurate. Total accuracy can never be achieved,
however, because one site’s PageRank is entirely relative to the
others’. You should understand that the results searchers end up
with can really only be properly worked out by Google, because
they’re the only ones with access to the whole index.

Is there really any information about SEO that is nonessential?
We all see things from different angles, so something relatively
insignificant to one may be crucial to another.

A lot of people have made a fortune doing a business or working
for another person online. If the person is not doing that well
compared to others, then there is something definitely wrong.

The problem may be the products the person is selling in the
website which isnt that interesting compared to others who are
also doing business online. By asking others for help like
assessing what is wrong, the individual will know what
adjustments need to made to finally get on the right track.

Websites should have good domain names that can easily be
recalled by people. If the name one has chosen does not attract
an individual upon knowing or hearing it, then its best to think
of a new one and change it.

Maybe the keywords that the person chose are not the frequent
words people use when using search engines. Given that there are
many search engines out there, there may be some that the person
has not tapped to spread the word about ones website.

Assuming the website has been around for some time, if there are
no new attractions or updates, it doesnt make people anticipate
for what may happen next in the future. The person must also
improve on this to encourage people to come back for more. If
the person is having a hard time running the website then its
probably best to hire someone to act as an administrator for the
site.

Some people feel that advertising is just a waste of money.
Contrary to that notion, it gets the word around about ones
website. If this is something that has not been tried before,
perhaps now is a good time to try.

If one has exerted some effort in advertising in the past,
perhaps it is not enough. The person could be putting ads in the
wrong places or in sites that people rarely visit. By assessing
the traffic of these sites, the individual will be able to know
if the campaign is working or not.

A lot of companies offer similar products that perform the same
functions. If the other brand is selling items or products at a
more affordable price, this could also be the reason why users
prefer the other brand. The person should do a comparative on
the market or prove that the product one has is better than the
rivals.

Websites also experience trends and the product that one is
offering may already be out of date. Goods change and what is
popular today may not be that popular tomorrow. One should
analyze the market and keep up with the trends. It is also good
to diversify the products which will make customers also come
back for more.

If customers experience problems visiting ones website, chances
are other people have been informed of this and it discourages
individuals from further visiting it. To be sure that this is
not the case, one should log on to the site to check if there
are any problems.

Some people have possibly found ones website not user friendly.
If this is one factor that has made ones online business suffer,
one should make adjustments at once to get the customers back.
This can be tested by letting friends and family try it first
then ask feedback about the site.

If ones website is still not that well known, perhaps the person
should try other mediums in getting the word around. One can ask
others like friends and family to email it other people. Another
is showcasing it in E-zines or electronic magazines.

Once the cause of the problem has been determined and the
appropriate changes have been made, ones website can be up to
how successful it was before. By always offering something that
is hot and that people want, the individual will continue to
experience money coming in all in the comforts of ones home.

Money can be made online only if the person is willing to give
it a great amount of effort in this endeavor. By always offering
something that the people want, the individual will continue to
experience money coming in all in the comforts of ones home.